About Don's Subaru Dealership in Utica New York

A Brief History of the Carbone Family of Cars.


Don's Ford Superstore was established in 1968. But the Carbone tradition of quality goes back much farther. The story begins in the Upstate New York city of Utica, in the year when the roaring 20's came to an abrupt end and the nation embarked upon hard times


Joe Carbone: $40 and the Drive to Succeed.

When a 19-year old kid from East Utica named Joe Carbone decided to use his life-

savings of to start a business, nothing - not even the Great Depression - could

stop him.


Joseph Carbone was the oldest of four children. When his father Dominick died in 1918, Carbone left formal school and delivered milk for the family dairy business. He started his first car venture in May, 1929, opening the C&S Garage on Wetmore Street with his friend and partner, Phil Sacco. Carbone, then 19, and Sacco, a year older, pooled their resources to get the business started. For Carbone, that amounted to $40.00. Their new business consisted of an eight-stall garage,

a Cadillac converted into a homemade tow car, and two employees - themselves.


In spite of  Carbone youth, this car-loving entrepreneur already knew the secret of a successful business - customer service. Despite the Depression, Joe knew he would succeed if he concentrated on doing the best job he could....and treating people well.


Carbone Motor Sales is Born.

Eventually, Joe Carbone became sole owner of the business. When Phil Sacco left the partnership

 in 1931, Joe began to buy and sell used cars. He proudly renamed the business Carbone Motor Sales. In 1933. Carbone accepted a franchise from Graham-Page and expanded his business to a larger facility on Utica's Bleecker Street. 



In 1936 Carbone married Inez Paolozzi. She immediately became the secretary and accountant for the infant business. "We put a lot of hours in," recalled Joseph Carbone, "a lot of hours."


The Carbone Family Grows... ¦In More Ways Than One.


In 1938, Carbone Motor Sales saw significant expansion, adding the Studebaker and International Truck franchises. The Carbone family was destined to expand, as well, with the arrival of sons Don and Al. Their growing family resided in an apartment above the dealership.


"We were both born and brought up in the automobile business," said Don Carbone. He remembers washing the showroom floor mornings before school, as well as a host of other mundane tasks no one else wanted to do. His daily walk home took him right through the garage. Al Carbone recalls those early days with equal fondness. "I was born with the business in my blood," said Al.


As convenient as living upstairs from the dealership was, it did have its downsides. "Mom used to have canaries," Don recalled. His brother nodded. "We lost all the canaries because of the fumes," Al added. "We just couldn't keep a bird."


Don and Al Carbone - A Second Generation of Automotive Excellence.

Now you know how the Carbone Family of Cars got its start. But that's not even

half of the story. Over our 70-year history, we've made it our mission to provide excellent customer service, as well as the finest automobiles in the world. We proudly stand behind the products we sell, and the communities we serve. That has been the secret of our success since Joseph Carbone first opened his business in 1929. And that's the way it will always be at the Carbone Family of Cars.

More About Don's Subaru, Serving Utica, Rome, New Hartford and Herkimer

At Don's Subaru, serving Utica, Herkimer, Rome and Whitesboro, we don't just sell new Subaru models such as the Forester, Outback, Legacy, Impreza and Tribeca...We don't just offer a fantastic selection of used cars... And we certainly don't just offer high-caliber Subaru service. Rather, at Don's Subaru, we take the time to get to know each and every driver we meet. It doesn't matter if you're from New Hartford, Rome or Herkimer; we get to know your driving style, needs, desires and maintenance habits.

Your Source for New Subaru Models, Used Cars, Service and Genuine Subaru Parts

For people looking to buy a car, this means an amiable, pressure-free environment. Rather than push cars, Don's Subaru suggests the ones that will best meet your lifestyle and budget...For people who might not have the best memory and/or diligence when it comes to getting their new Subaru or used car serviced, we help make sure you stay on track so you can get every last mile paid for. Don's Subaru even has drivers' backs covered in the event of an accident, thanks to our state-of-the-art Subaru collision center and expert staff who are continuously training on the latest repairs and tools of the trade.

To learn more about how Don's Subaru, serving Utica, Syracuse, Rome and Oneonta is dedicated to making your life easier, please contact us. Or better yet, stop in and meet us in person at 5712 Horatio St Utica, New York. We hope to have the pleasure of meeting you soon.

Don's Subaru

5712 Horatio St.
Directions Utica, NY 13502

  • Sales: 315-797-1520
  • Service: 315-797-1520
  • Parts: 315-797-1520


  • Monday 09:00am - 08:00pm
  • Tuesday 09:00am - 08:00pm
  • Wednesday 09:00am - 08:00pm
  • Thursday 09:00am - 08:00pm
  • Friday 09:00am - 06:00pm
  • Saturday 09:00am - 05:00pm
  • Sunday Closed
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