The 2020 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Carbone Subaru of Utica dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Stevens-Swan Humane Society, Rome Humane Socity, Herkimer Humane Socity
Rome Clean and Green, Chairity Event Rome Clean and Green, Mountainman ADK Bike Trail System
Ridge Mills School, Subaru Loves To Learn , Stocks School in Rome Subaru Loves the Earth, Remsen School District Subaru Loves To Learn , Ride For Missing Children
Utica Boiler Maker, Heart Run and Walk, Positively Rome , Snow Shoe Event Rome, Rome Bike Trail , Paddlefest 20 years
Faxton Hospital Cancer Center , Kelberman Center for Autism , Utica Chamber Choo Choo Open, One Square Mile Of Hope ,
 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Carbone Subaru of Utica

Subaru and Carbone Subaru of Utica believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

31 Pet Adoptions in October  –  Chelsea W

Carbone Subaru of Utica generously chose us to participate in the "Make A Dogs Day" adoption fee sponsorship event this year where they covered the cost of the first 31 pet adoptions in October! Because of this program, we were able to find 31 dogs/cats their forever homes in a record breaking 10 days! The $3,100 in sponsored adoption fees helped us cover the costs of getting those animals ready for adoption. Each pet upon coming to SSHS to find their forever home is seen by a veterinarian and treated for any aliments in addition to receiving vaccinations, deworming, flea/tick treatment, microchip, spay/neutering and blood testing. As an organization that runs on donations and the support of our community, fundraisers and events like this one, help us to continue our mission. With the current COVID-19 environment that we are all experiencing, our ability to fundraise has been significantly hindered. We have had to cancel the majority of our annual fundraisers leaving us with a gap in our budget to cover operating expenses. We cannot thank Carbone Subaru enough for choosing to help out our animals here at SSHS and not only supporting, but contributing to our mission. We are so very grateful for you and your staff!! Thanks Carbone Subaru of Utica!!!!

Recreation Programs at the Kelberman Center  –  Julie S

Over the past years, The Kelberman Center has been able to expand our recreation programs for children with autism who often are not able to participate in certain activities. We have also been able to grow our summer camp programs, which are very important for continuation of social skill building and which offer structured programming in a fun setting. We are extremely grateful for the partnership we have with Subaru and the Carbone family. Support from our community is vital to the Kelberman Center's mission and ultimately for the families that come to us for programs and services. We would not be able to do all that we do for children and adults with autism and their families without their generosity, and have been able to expand our services because of the ongoing commitment they share with us to provide for families living with autism in Central New York.

6th Annual Moon Light Trail  –  Jake D

On February 22, Carbone Subaru of Utica sponsored the 6th Annual Moonlight Trail Night at Delta Lake State Park. Brought to you by Positively Rome and Relay For Life of Rome. It was a night of FREE horse-drawn SLEIGH rides. groomed trails for walking, snowshoeing and cross country skiing- lantern-lit trails (about 1 mile)- shorter family walk (about 1/2 mile)- food trucks, coffee, bakes sale- fire pit to keep warm- music. A good time was had by all.

Science Book Donations  –  Timothy J

Inspired by Subaru’s “Love To Learn Initiative,” Chris Cardello and Rick Zuccaro were very proud to present a donation, from Carbone Subaru of Utica to Remsen Elementary School, of new and captivating Science books for the children to enjoy. Tim Jenny, Superintendent of Remsen School District, and Gary Winghart, Remsen Elementary School Principal, were very appreciative of the extraordinary new books. The children were equally excited, and everyone involved had a great time together!

School receives donation of electric piano  –  Andrea F

John E. Joy Elementary School received an electric piano Thursday, June 20, that was donated by Rick Zuccaro, an area musician and general manager at Carbone Subaru of Utica, the Rome school district announced. Zuccaro stayed for teacher Diane Vicik’s music class and demonstrated the keyboard’s capabilities, said the district, adding that Dave Fiorini from the Carbone Auto Group also was instrumental in getting the piano donated. Zuccaro performs in a Billy Joel tribute band around the area, and at each show the audience is invited to nominate schools to receive a keyboard. Schools are selected randomly from the nominations, according to the district. He has donated about 20 keyboards to area schools. School district Director of Fine Arts and Engineering Andrea Falvo expressed thanks to Zuccaro, Fiorini and the Carbone Auto Group “for their generous contribution to the music program.”

Pet Donations to Herkimer County Humaine Society  –  Robert S

Carbone Subaru of Utica collected supplies for HCHS and presented them along with a $1,000 donation. Look for the New Pet Parent Kits in our upcoming Happy Tails! Many thanks to this organization for their support of the shelter residents of Herkimer County!

Carbone Subaru Loves To Care  –  Carbone S

September 18, 2019 was a emotional day for us at Carbone Subaru Of Utica. We arrived at MVHS Outpatient Infusion Unit at Faxton Hospital, where we were greeted by Nancy Butcher and Mechele Adams and their staff. We donated 80 wool blankets to keep the patients warm durning Chemo infusion, and we also donated 20 Activity Boxes fo the children while receiving treatments. We left feeling overwhelmed by the warmth from the passion felt in that room.

Carbone Subaru of Utica Love Pets  –  Richard Z

On Saturday, December 8th, 2018, Carbone Subaru Of Utica welcomed the Rome Humane Society to our dealership with some cats and dogs for adoptions. Two of the canines they brought to the dealership were adoped a few weeks later together by the same family. With the help of our awsome customer and staff, we donated a truckload of Food, toys, bones ,cat litter and collected over $600.00 as part of our core values at Subaru is to give back.

Thank You from Ridge Mills Elementary!  –  Kristen M

Thank you to Don's Subaru for donating 150 science-themed books to Ridge Mills Elementary School! Our teachers are thrilled to have new books to read with their classes. The picture shows just some of the new titles we received!

Ridge Mills Elementary  –  Bruce E

On September 12th, Don's Subaru donated 150 books to the Ridge Mills Elementary School in Rome. The children were very excited and the school is very grateful for the generosity. Don's Subaru with Subaru's national Loves to Learn event supported the school. Each year Subaru donates to different communities for earth, caring, learning and pet awareness. The students of Ridge Mills will benefit from the book donation.

Ridge Mills Elementary Book Donation  –  Annie E

Ridge Mills Elementary School was so excited to receive books donated by Don's Subaru of Utica. The students were amazed at the different titles and the teachers were pleased as they are starting a group reading session with the students. The donation will make the group reading easy as the plan is for each student to read the same book. Don's Subaru has helped the Rome community in so many ways, planting, recycling

Subaru Cares  –  Annie E

I was fortunate to be involved in delivering blankets to Faxton Hospital in Utica and met a couple sweet people. One was extra special as she was so excited about the blanket and what we were doing. She let me know she would be alright.The picture tells it all.

Don's Subaru Helps Children  –  Russell R

Don's Subaru donated planting materials to the school for the children to learn about gardening and caring for the earth. Thanks to Don's our students have enjoyed the earth.

Subaru and NWF Loves the Earth  –  Tanya D

We had a great time today planting a wildlife habitat garden! Thanks to Chris at Don's Subarus for helping this awesome group of 2nd graders to plant native species and install birdhouses and pollinator friendly perennials.

Rome Rescue Mission was Given The Subaru Love Prom  –  Donna B

We Give, Deliver and Serve over 2700 people for Thanksgiving because of businesses and individuals like Subaru. The donated turkeys and canned goods that were given to the mission help us to feed the hungry, the homeless and the poor. Our philosophy is "A Hand Up, Not A Hand Out" and we give people opportunities to help build them up to accomplish anything in life that they want, by providing programs, training, education, encouragement and hope. We serve 200-250 meals every day, seven days a week. When Subaru decided to donate to us, they became part of our family. Thank You for helping! Regards, Donna J Burch/Director of Development, Rome Rescue Mission, PO Box 337, Rome, NY 13441. For more information or to donate go to our website:, 315-337-2516/Matt Miller/Executive Director Click on the information below for pictures from Thanksgiving 2016: